Sora, OpenAI’s VIDEO TOOL, NOW AVAILABLE IN EUROPE

my (STRICTLY) personal opinion after playing with IT FOR THE FIRST TIME

Using Sora, the original photo from a Carnival Party in Barcelona (2009), comes to life, and using Final Cut to add music and some basic effects, is transformed into an engaging visual loop. At www.lapipa.io we specialize in human-computer interaction, data science, post-digital media services, gig and festival promotion, and audiovisual content creation + distribution. Music by Legowelt who´s work is a huge inspiration to me. This video is not for commercial purposes.

When I first tried it, I immediately thought of using Digital Audio Workstations (DAWs) in music production.

Yes, a DAW can do amazing things, but if you’re anything like me, you still love the warmth and unpredictability of analogue synths, drum machines, and step sequencers.

There’s a tactile magic in twisting knobs, patching cables, and physically shaping sound that software alone can’t replicate.

Sora feels the same way.

It’s lightning-fast at generating photorealistic video clips—great for quick tests or rough concepts. But in my view, it doesn’t replace the real-world joy of shooting video with an actual camera or crafting a story hands-on. Just like no music plugin truly captures the soul of a classic hardware synth, no AI can match the authenticity of real-life footage or the nuances of human creativity.

If you’re curious, it’s worth trying Sora out—especially if you’re comfortable paying for an OpenAI subscription. But remember: it’s just one tool among many.

The future, in my opinion, will always belong to those who combine digital efficiency with the unique character of analogue and human-led creation.